During this year’s Spring Festival holiday, wonderful activities were launched across Jishou City, Xiangxi Prefecture. The popularity of Jishou tourism continued to be enhanced, with 526,600 tourist trips and tourism revenue of 547 million yuan. Among them, scenic areas received 354,500 tourists and generated an income of over 12.7887 million yuan.
Large commercial complexes such as Jishou Happy Town and Rainbow Shopping Mall offered New Year discounts and consumption vouchers, and carried out wonderful activities such as the molten iron fireworks show and the lion dance to boost the market consumption during the Spring Festival holiday.
Market indicators of A-level scenic spots and accommodation units in Jishou City have all risen. From February 13 to February 16, the daily average number of tourists exceeded 60,000.
Qianzhou Ancient Town presented brilliant performances like the lantern parade and the lantern exhibition. Aizhai Wonders Scenic Area launched traditional ethnic intangible cultural heritage show, modern high-altitude extreme sports, and the hundred lions dance performance, drawing many tourists.
The operating income of shops around Qianzhou Ancient Town reached 4.425 million yuan.
Hangtuo Village in Jilue Township organized a “Village Gala” to present the colorful life scenes of Miao villages to netizens and tourists, attracting about 1.9 million viewers online.
On the Lantern Festival, the 15
th day of the first lunar month, Majing’ao Town and Hexi Town in Jishou City will carry out the fire dragon dance event.
